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City business district
Strategy & Growth

Ask the right question first
Then give the answer

Mingheng Consulting provides management consulting for growth-stage companies across three lines: strategy, organisation and digital.

See our services
Commercial tower cluster
Evidence Based Advice

Every conclusion
must be backed by data

The accumulated projects of 2,000+ corporate clients mean our advice goes beyond frameworks.

Client cases

Services

What we do, in plain words
Consulting team at work (abstract illustration)

We do not sell reports — we sell the next step you can actually land

Many consulting projects die on delivery day: the report is thick, and the team does not know what to do first on Monday morning. Mingheng breaks every project down to “owner + deadline + acceptance criteria”, and our consultants stay on site until the first milestone lands.

We have served 2,000+ companies across manufacturing, retail, healthcare and internet industries, many of them returning for follow-on projects.

See how clients did it →

Service list

Four practices, one team
Strategic planning

Strategic planning

Three-year strategy and annual operating plans, reviewed to board level.

Organisation & people

Organisation & people

Redesign of organisational structure, performance and pay systems.

Digital transformation

Digital transformation

From process mapping to system selection and go-live accompaniment.

Market & growth

Market & growth

Positioning, pricing and channel growth experiment systems.

About us

About us

Mingheng Consulting was founded in 2012, is headquartered in Shanghai, and has offices in Shenzhen and Chengdu. The team numbers 86, and every partner brings ten-plus years of combined industry and consulting experience.

We only take projects where the top team personally takes part — strategy cannot be outsourced to middle management.

Meet the team →
Mingheng Consulting (abstract illustration)

Industry practices

Industries we know first-hand
Manufacturing practice

Manufacturing

Lean production and supply chain restructuring — 42 projects.

Retail & consumer

Retail & consumer

Omnichannel and membership systems — 38 projects.

Healthcare

Healthcare

Chain expansion and operations — 19 projects.

Internet & software

Internet & software

Commercialisation and organisational upgrades — 26 projects.

Logistics & supply chain

Logistics & supply chain

Network planning and cost optimisation — 15 projects.

Financial services

Financial services

Regional bank digitalisation — 11 projects.

ManufacturingLean productionManufacturingSupply chain restructuringRetailMembership systemsRetailSite selection modelsHealthcareChain expansionHealthcareService processSoftwarePricing strategySoftwareSales systemsLogisticsWarehouse network planningFinanceBranch transformation
Creating endless possibilities

Creating endless possibilities

Mingheng 2026 brand film · 03:12

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Team

Partners & consultants
Heng Yiwei

Heng Yiwei

Founding partner · Strategy

Ming Daoyuan

Ming Daoyuan

Partner · Organisation & people

Su Ling

Su Ling

Partner · Digital

Zheng Guanlan

Zheng Guanlan

Partner · Market & growth

Ye Zhiqiu

Ye Zhiqiu

Research director · Industry institute

Insights

Notes from the field
Strategy reviews

Three common false moves in strategy review meetings

2026.10.24 · Organisation observations

Digital investment

Where to cut the digital budget with the least pain

2026.10.09 · Digital

Pricing experiment

What one pricing experiment changed

2026.09.18 · Growth cases

Performance systems

OKR implementations usually die in the second month

2026.09.02 · Organisation & people

Supply chain resilience

Supply chain resilience is not stocking more

2026.08.21 · Manufacturing

Membership systems

The first principle of membership systems is repeat purchase

2026.08.05 · Retail & consumer

Partners

Over than 2000+ client with us
Hengyue Manufacturing
BLUEPINE
Nanqiao Retail
Renhe Healthcare Management
Yunzhan Software
FASTPORT
Lanjiang Bank
Qinghe Foods

Client cases

Selected engagements
an equipment manufacturing group

An equipment manufacturing group

A 14-month lean programme that shortened delivery cycles.

an auto parts company

A listed auto parts company

Supply chain restructuring that sped up inventory turnover.

a home appliance company

A home appliance company

Overseas plant siting and operating system setup.

Chain retail

A regional retail chain

A membership system rebuild that lifted repeat purchases.

a tea beverage brand

A new-style tea brand

A site-selection model that cut store closures.

a food group

A food group

A channel restructuring that grew county-level markets.

an ophthalmology chain

An ophthalmology chain operator

A standardisation manual for opening 12 new institutions in three years.

a health-check group

A health-check group

A service process redesign that raised satisfaction scores.

Pharma digitalisation

A pharmaceutical company

Building a digital marketing compliance system.